Full Stack Digital Marketing (Live)

Full Stack Digital Marketing covers the following topics:

1. Fundamentals of Digital Marketing

   Introduction and importance of Digital Marketing Core concepts of Digital Marketing Traditional Marketing v/s Digital Marketing

2. Content Marketing

   Understanding Content Marketing Content on different platforms Power of storytelling Building a content strategy How to make a content calendar Preparing & repurposing content buckets

3. Search Engine Optimization (SEO)

   Types of SEO How to perform on-page SEO Dejargoning SEO terminologies How to perform a link building strategy How to perform off-page SEO How to improve the site speed How to perform local SEO

4. Social Media Marketing

   Understanding various social media platforms How to effectively grow fan base on social media Creating a social media strategy Social media content amplification How to run ads on Facebook, Twitter, Instagram & LinkedIn Retargeting on Social media Paid campaign optimization Objective-based ads like - Lead generation, video views, engagement, app installs and website visits Effective ad campaign strategy

5. Search Engine Marketing (SEM)

   Overview of Search Engine Marketing - Understanding the concept of Pay Per Click (PPC) Introduction to Paid Advertising Services How to set up an account on Google Adwords Understanding types of Keywords Using Google keyword planner tools How to set up campaigns on Google Adwords How to target the right customers with Demographics, interest, location, etc How to set the right bid on Google Adwords How to work with Ad Groups & conduct A/B testing

6. Analytics

   Introduction to Web analytics How does web analytics help Advantages of integrating web analytics Introduction to Google Analytics Implementation of tracking code  Reading the google analytics data Implement, configure and use Google Analytics How to use Google Analytics to improve your website

7. Email Marketing

   Run effective email marketing campaigns Working with tools like Mailchimp & send in blue Create impactful email templates How to set up a campaign for email marketing Configure drip marketing

8. Affiliate Marketing

   Introduction to affiliate marketing How to become an affiliate for a product How to set up affiliate marketing campaigns Using Webinar, Youtube videos, blogs as a tool to promote affiliate products

9. Influencer Marketing

   How to engage with influencers Engage, negotiate and implementation of an influencer marketing campaign Strategically create an influencer marketing campaign How to create an influencer progress report

10. Blogging

    Overview on the blogging industry How to make a blog section on a website How to design a blog using custom themes Analyze the impactfulness of headline using tools Check blog content plagiarism How to monetize your blog How to optimize your blog

11. Online Reputation Management

    Core understanding of ORM Digital crisis management Hands-on experience on ORM tools Best ORM case studies Making of an ORM report

12. Mobile Marketing

    Introduction & importance of mobile marketing Mobile app marketing App review marketing and management Mobile web advertising App store optimization Creating app engagement Mobile marketing trends & case studies Whats app marketing

13. E-Commerce and drop shipping

    Set-up your store on eCom platforms How to start selling on Amazon & Flipkart Optimize your products on eCom website Understand the fundamentals of drop shipping How to start the dropshipping business

14. Digital Planning

    Create a digital marketing roadmap for your company, startup, and self Make digital audit and SWOT analysis Creation of a professional digital pitch for a client Showcasing some of the best digital marketing pitches by the world's best agencies

15. Media Planning

    Understanding media planning Media Planning terms - CPC, CTR, CPS, etc Search based media planning Creating a robust media plan Media budgeting

16. Art of Pitching

    Pitching essentials Best practices of pitching Client negotiation Creation of full-fledged client pitch

Please note the course fees is Rs.17,500 and the downpayment is Rs.7,500